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Click. daily update: 82% of business travellers say loyalty programs matter

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by Nicola Donovan, Click. Travel Writer, Booking.com

Topic: News

Click. Takeaway

  • According to new research from the Global Business Travel Association, 82% of business travellers say loyalty programs matter when selecting a hotel
  • Travel industry players are starting to use augmented reality and virtual reality to market experiences to Chinese tourists
  • Hotel Internet Services unveils new research report on trends in voice control technology
  • Booking.com is calling startups that are building technology-driven solutions to sustainable travel challenges to apply for support from its €2m fund
  • At its APAC Travel Summit, Facebook released a “travel marketing playbook” for APAC travel marketers

1. 82% of business travellers say loyalty programs matter, says study

https://www.gbta.org/news-and-advocacy/newsroom/business-travelers-say-loyalty-matters-in-hotel-booking

2. Travel industry players using AR and VR to drive Chinese tourism

https://jingtravel.com/ar-vr-chinese-tourism/

3. 60% of guests would be likely to use voice control to manage amenities, says report

https://www.hospitalitynet.org/news/4090570.html

4. Booking.com highlights key areas being tackled by enterprising startups

https://globalnews.booking.com/booking-booster-30-bookingcom-highlights-key-areas-being-tackled-by-enterprising-startups-in-sustainable-tourism/

5. Facebook releases “travel marketing playbook”

https://www.webintravel.com/facebook-apac-travel-summit-marketing-playbook-for-the-digital-travel-ecosystem/?utm_source=Nevistas

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Nicola Donovan is a travel writer for Click.

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