Each day, we curate a bite-sized round-up of the best industry news from across the world. We search the web for the latest hospitality updates and travel trends, so you don’t have to. Get comfortable with a coffee and tuck in to our daily must-reads
1. Travel and tourism contributed US$8.8tn to global economy
The World Travel & Tourism Council’s 2019 economic impact report has revealed that the sector grew 3.9% in 2018, contributing US$8.8tn and 319 million jobs to the world economy. The report also revealed that growth in Chinese visitors to the US has stalled, after registering average annual growth of 23% over the last 10 years.
2. Booking.com urges Americans to ‘Be a Booker’
Booking.com has launched its new campaign, Be a Booker, targeting travellers in the US and encouraging them to forgo browsing travel content on social media in favour of making dream experiences a reality. The ad will run on US primetime tv as well as online.
3. World’s best – and worst – tourist attractions revealed
Stasher, the global luggage storage network, has standardised the latest city and country-level data including online reviews, quality of accommodation, ease of access, safety and security, and Instagram engagement to identify the world’s best and worst tourist attractions. Of the 99 global attractions analysed, Plaza de Espana in the Spanish city of Seville was found to be the ‘best’ attraction, closely followed by Matterhorn in the Swiss Alps and Le Puy du Fou, a historical theme park in Western France.
4. VisitBelfast launches campaign to grow business tourism
Belfast’s tourism marketing agency has launched ‘Belfast Makes Sense’ – a global marketing campaign designed to accelerate business tourism. Focused on Britain and international markets, the digitally-led campaign is the largest dedicated business tourism marketing initiative ever undertaken by the city.
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Nicola Donovan is a travel writer for Click.More by Nicola Donovan
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